The Chamber Blog

At the end of the day, we all want to belong.

When I came to Decatur from Natchez, Miss., in 1991 to become president of this Chamber, my wife and I quickly became connected to the community. I met elected officials with whom I’d be working with on public policy issues. I connected with business owners and entrepreneurs who were innovative in their craft and creating something new you couldn’t find anywhere else. I met with education leaders about connecting the business community and students to prepare the next generation workforce. We all shared stories about what motivated us in the work we did and what we valued at the end of the day.

Ask any realtor, and they will tell you the three most important factors in their business are location, location and location.

The same can be said when you're looking to market you own business or organization. Getting in front of the right audience at the right time can mean success or failure for your brand. So doesn't it make sense to use your marketing dollars in the most efficient ways possible?

This is why the Chamber's Total Resource Campaign (TRC) should matter to you.