The Chamber Blog
The Total Resource Campaign: Cut through the noise
As any professional marketer or communicator will tell you, getting your message to break through and land with your target audience is the difference between getting lost in the noise and success for your brand.
Breaking through requires something different. Something outside the norm. But it also requires doing your research on how to find your audience. Gone are the days of buying an ad in a newspaper and KNOWING people would be talking about it the next day. Now, it’s about page clicks, impressions and return on investment (ROI). Marketing is now very different, but the Chamber understands that.
Right now, your business can take advantage of having someone do the market research, get decision makers in front of your brand and provide an audience for you to connect with the business community. The Chamber’s Total Resource Campaign – known as TRC – is the annual nine-week sponsorship initiative run by a team of Chamber volunteers that helps coordinate sponsorships for Chamber events and programs for the coming year, which runs April to the following March. Our volunteers work with member businesses to determine the best venue for their brand based on their marketing goals, their budget and how they are interested in impacting our business community and quality of life.
These opportunities include sponsoring networking events like Coffee & Cards, golf tournaments or our annual Membership Appreciation event, or serving as a sponsor for business development events like the Small Business Awards Celebration, Breakfast & Biz and Women in Business. Want to support our legislative process and the work we do with elected officials? Events like State of the City, County and State, as well as our public policy trips to Montgomery and Washington D.C. are right in your lane. Want your business to be featured in Chamber publications like Directions Magazine or on the Chamber website? Yes, we can do that.
If your business wants to help develop men and women in our community who will carry Decatur-Morgan County into the next decade, the Chamber’s leadership programs are a great opportunity to do just that. Is your company concerned about our future workforce and making sure each person in our area is college or career ready? Then the Chamber’s workforce development and education efforts – some of which like SWeETy Camp have been recognized as model programs in the state and region – can give you the chance to work towards our success.
In other words, there are opportunities for everyone at every interest level and at any budget, and I encourage you to visit the TRC website by clicking here to see what’s available. TRC helps fulfill the Chamber’s mission of promoting business and commerce for the Decatur and Morgan County area through volunteer leadership in economic, political and social development. A table sponsorship, a four-man team, a leadership presenting sponsor, a gift sponsor for a new teacher breakfast, along with more than 1,000 other opportunities, supports that work and aids in the collaborative effort of making Decatur-Morgan County a first-class community.
In that campaign, we can all play a part.
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