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The Chamber Blog

This space features conversations about issues affecting the Decatur-Morgan County area from leaders in our community.

The Total Resource Campaign: location, location, location

Ask any realtor, and they will tell you the three most important factors in their business are location, location and location.

The same can be said when you're looking to market you own business or organization. Getting in front of the right audience at the right time can mean success or failure for your brand. So doesn't it make sense to use your marketing dollars in the most efficient ways possible?

This is why the Chamber's Total Resource Campaign (TRC) should matter to you.

Each year, the Chamber hosts the TRC, a nine-week initiative where member volunteers help coordinate sponsorships for Chamber events and programs for the coming year – which runs April to the following March. Volunteers contact  Chamber member businesses and present opportunities for those organizations to strategically invest their marketing dollars where they can be impacting in the Morgan County area, maximize their exposure and get their name in front of their target audience.

These opportunities include hosting networking events like Coffee & Cards, Business After Hours or Young Professionals, serving as presenting sponsors for events like the Small Business Awards Celebration, being featured in Chamber publications in the "Member Spotlight," or purchasing a four-man team at one of our golf tournaments or the clay shoot.

And when we say "target audience," we mean business leaders, non-profits directors, Fortune 500 industry members, public servants, educators and entrepreneurs, just to name a few examples. We've done the audience development for you. All you have to do is take advantage of it.

But before you think these opportunities are out of your reach, know there are sponsorship opportunities for any size business. Small, large or anywhere in between, the Chamber has a place for you in our long list of event opportunities. In all, there are more than 220 sponsorships with the Chamber to get your name and brand in front of decision makers.

This year's campaign kicks off in mid-January and runs to mid-March, giving our volunteers nearly two months to match up members with the best marketing venues for their brand.

Now is your chance to get involved. Which Chamber marketing opportunities will your business benefit from this year?

Leissa Chittam is the Chamber's chief financial officer and the coordinator for the Total Resource Campaign. For more information about the TRC and how to serve as a Chamber volunteer, contact Chittam at the Chamber at (256) 353-5312 or This email address is being protected from spambots. You need JavaScript enabled to view it..

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