Ask any realtor, and they will tell you the three most important factors in their business are location, location and location.
The same can be said when you're looking to market you own business or organization. Getting in front of the right audience at the right time can mean success or failure for your brand. So doesn't it make sense to use your marketing dollars in the most efficient ways possible?
This is why the Chamber's Total Resource Campaign (TRC) should matter to you.
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