Member Spotlight
What year was your business founded, and how did it get started?
“Wojo's South Tattoo Studio is the continuation of a journey that began in Las Vegas in 2010 as Tattoos By Wojo. We opened our first official shop in Michigan in January 2013 and expanded to two shops in 2018. Since each shop was located on opposite sides of the county, we rebranded as Wojo's East and Wojo's West. Moving to Alabama, it felt natural to become Wojo's South!”
Describe your business, including its history, products or services?
“We have been providing family-friendly body art services from the start, including tattoos and piercings. We are the place you bring your kids for their first ear piercings. I’m the owner and main artist, and I began my professional tattoo journey here in Morgan County in 2009. So yes, we’ve come full circle. Our motto has always been, ‘We don't just give you a great tattoo; we give you a great tattoo experience’.”
What makes your business stand out?
“The last statement really sums it up. I observed the shops I worked in and noticed that while some things were done very well, others fell short. All were clean, regulated, and staffed with amazing artists, but I felt customer service could be improved. I made it a point to ensure our client experience is first-class all the way.”
How has your business evolved or grown over the last year?
“Since opening in May 2024, we’ve been amazed by the growth and potential we see in North Alabama. The opportunities for any business here are huge, but the growth in the body art industry feels limitless. We’re committed to being involved in the community such as becoming a Chamber member and collaborating with other groups to improve Decatur. For example, this year, we partnered with other member businesses to hang Christmas decorations on Bank Street.”
What advice would you give to someone seeking the products or services your business provides?
“Communication is key when getting something as permanent as a tattoo. We enjoy working with our clients to be part of the process and bring their art to life. In my opinion, the consultation is the most important part of the tattoo experience. It allows the client and artist to get to know each other and develop mutual trust.”
What’s the best business advice you’ve ever received?
“Don't overestimate what you can do in one year, and don't underestimate what you can do in five. Most people starting out in business don’t plan for the slow times. And that doesn’t just mean financially slow—it could also mean when your energy levels or emotions dip after the excitement of a grand opening fades. You have to stick to your plan, make small adjustments along the way, and stay committed.”
What advice would you give to someone starting their own business?
“See the previous comment!”