Total Resource Campaign

The Total Resource Campaign (TRC) is an organized seven-week campaign in the fall during which Chamber members volunteer their time to help market sponsorship opportunities and recruit new members. The TRC is the only time the Chamber offers sponsorship opportunities to Chamber members, allowing businesses to plan their marketing budget and making them aware of Chamber programs for the coming calendar year. For more information about the TRC, contact Chamber CFO Denice Marco at (256) 353-5312 or by This email address is being protected from spambots. You need JavaScript enabled to view it..

Benefits of TRC

In addition to increasing non-dues funding, the TRC allows Chamber members to get involved with the Chamber and network with other business owners and professionals. The campaign also allows Chamber members to promote their business through sponsorships of Chamber events. 

Chamber Sponsorship Opportunities

The annual TRC gives Chamber members the ability to promote their business during Chamber events, with more than 400 diverse sponsorship opportunities available. Sponsorships range from $200 to $10,000. Companies choosing to sponsor an event are given a “right of first refusal” and the opportunity to renew their sponsorships in early January.